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Case Study

AutoUp

Driving B2B Growth with Financial Management

How Cypher automated AutoUp's finances with Xero and Dext, cleaned up years of records, and gave a founder back the time to focus on scaling.

AutoUp logo

In this client story

Investor-Ready
accurate financials and monthly reports Ken can confidently share

The engagement at a glance

What AutoUp needed

A B2B founder needed to clean up historical records and stop handling the accounting through disconnected processes.

The work Cypher took on

The AutoUp story describes record cleanup, Xero and Dext workflows, and monthly financial reports that the founder could share with investors.

Accounting and financial operations

The useful comparison is the accounting process before and after the engagement: how records were captured, reconciled and turned into reports.

Meet Ken Volk

Ken VolkFounder, AutoUp

Ken Volk is a seasoned entrepreneur with two successful companies, including one acquisition. As a B2B outbound expert and official partner of Instantly.ai, his passion lies in helping businesses scale.

His latest creation, AutoUp, was built by entrepreneurs for entrepreneurs, providing startups with the tools to fast-track their go-to-market strategies.

Background

AutoUp has collaborated with companies that have raised over $2 billion, and was featured in top publications like the New York Times and Wall Street Journal.

As AutoUp grew, however, Ken found himself bogged down in manually tracking revenue and expenses, diverting his focus from scaling the business.

The Challenge

Ken's focus on expanding AutoUp was interrupted by the need to manually manage finances, countless hours spent on Excel and Airtable had become a major distraction.

The endless data entry left him with less time to work on AutoUp's core business, and Ken needed a way to efficiently manage his financials and relieve the administrative burden of revenue tracking.

Our Approach

When Cypher came on board, our first step was to streamline AutoUp's financial processes, integrating Xero and Dext to automate expense and revenue tracking, then cleaning up previous years' financial data for accuracy and consistency.

BeforeKen manually managed financials using Excel and Airtable
AfterCypher automated financial tracking through Xero and Dext
BeforeInefficient and time-consuming processes
AfterSeamless, stress-free financial management with Cypher
BeforeFocus diverted from growth efforts
AfterFocus back on growing AutoUp

What Cypher Put in Place

Beyond the tech stack, Cypher implemented proper revenue recognition and cost categorization, a monthly reconciliation process, contractor payments, and an introduction to a tax accountant to optimize for tax savings. Key actions included:

  • Automated revenue and expense tracking
  • Set up consistent monthly financial reconciliation
  • Streamlined contractor payments
  • Established proper revenue recognition practices

The Result

With Cypher handling the finances, Ken is now stress-free when it comes to the numbers. He receives monthly reports from our team, allowing him to keep his focus on growing AutoUp, confident that his financials are accurate and investor-ready.

"Working with Cypher has been a game-changer for AutoUp. They brought organization and clarity to our finances, giving us a clear snapshot we can easily share with accountants. As a CEO wearing many hats, I just didn't have time for finance and accounting, but Cypher's team of pros stepped in and took that burden off my plate. The instant responses, quick and friendly support, and the time we've saved have been incredibly valuable. I couldn't be more appreciative."
Ken Volk
Founder, AutoUp

Discuss the finance work your business needs

The process assessment is free. Cypher reviews your current processes and financial status, then walks you through what to fix and what it costs. No obligation to move forward.

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